PAID ADS ON META

ADVERTISING THAT TURNS FOLLOWERS INTO FIRST VISITS

Funnel campaigns on Instagram designed exclusively for dental clinics. We invented this model — then half the industry tried to copy it. From month one: a constant, predictable flow of first visits for the treatments you choose.

SOUND FAMILIAR?

IF YOUR SCHEDULE DEPENDS ON WORD OF MOUTH, YOU HAVE A PROBLEM

Word of mouth is wonderful, but you can't plan around it. And a clinic can't grow on something it doesn't control.

REVENUE

GOOD MONTHS, BAD MONTHS

Without a patient acquisition system, your revenue is a rollercoaster. One month the schedule is full; the next, you're staring at the phone hoping it rings.

AGENCIES

AGENCIES THAT DON'T KNOW THE SECTOR

They run your clinic the way they'd run a pizza place: 'like' campaigns and discounts that attract the merely curious, not patients who accept treatments.

LEADS

LEADS THAT NEVER CONVERT

You were promised leads and they arrived... but nobody picked up the phone in time or knew what to say to them. The leads were never the problem.

THE STRATEGY MEETING

TOGETHER WE DECIDE WHICH CAMPAIGNS YOU NEED

We'll have a strategy meeting where your consultant gets to know your goals and your clinic's situation, so we can recommend the campaigns that truly fit you. Get a feel for it: mark where you are and we'll show you where we'd go.

MARK YOUR SITUATION

YOUR RECOMMENDATION WILL APPEAR HERE

We work with three campaign routes. Depending on what you tick above, the ones that make sense for your clinic open up: it could be one, it could be all three.

  • VOLUME Fill the clinic with new patients
  • HIGH VALUE Make every slot on the diary worth more
  • BRANDING Get your area to know you and remember you

WE RECOMMEND

Volume campaign

To fill the clinic with people who don't know you yet.

THE HOOK
Free check-up with hygiene, whitening or first visit. Something easy to say yes to.
WHAT WE FILM
A short, direct shot, with the offer clear from the first second and heavy ad rotation so your area never gets tired of seeing you.
HOW WE MEASURE IT
By the number of first visits that come in and what each one costs.

WE RECOMMEND

High value campaign

To make every slot on an already-full diary worth more.

THE HOOK
Implants, invisible orthodontics, smile design and prosthetics: the treatments that carry your revenue.
WHAT WE FILM
The dentist on camera, explaining their criteria and how they decide each case. No impossible promises: here the patient is buying trust.
HOW WE MEASURE IT
By the average value of each accepted case and what it costs to win each one.

WE RECOMMEND

Branding campaign

For a specific moment: an anniversary, a new site, a new piece of technology.

WHAT IT'S FOR
It's not after leads. It's after your area knowing you and associating you with something specific when they think “dentist”.
WHAT WE FILM
A brand video with the team, shot in the clinic: faces, place and the reason for celebrating.
HOW WE MEASURE IT
By reach and recall within your area, not by forms filled in.

Usually the best move is combining them: the volume campaign fills you with first visits while the high value one works the treatments that carry your revenue.

HOW WE WORK WITH YOU

FIVE PHASES, ONE TEAM INSIDE YOUR CLINIC

From the first meeting to campaign-after-campaign optimisation, you walk the same path with us. And the WhatsApp group has your whole marketing team in it: consultant, filmmaker and your reception, talking every day.

STRATEGY MEETING

We assign you a consultant who becomes your point of contact. They get to know your goals and your clinic's approach, and prepare the scripts for everything that will be filmed.

Daniel Seseña — Paid Ads · Filmmaker
Daniel SeseñaPaid Ads · Filmmaker
Víctor Jiménez — Dental Paid Ads
Víctor JiménezDental Paid Ads

SHOOTING DAY

We set a date and film the ads at your clinic, with your team and your spaces. You carry on seeing patients; we take care of the shoot.

Filming equipment set up in the clinic for the ad shootFilming a real treatment with camera and lighting on setA dentist filming on camera with the production crewThe Climadent crew filming on shooting day at the clinic

EDITING & REVIEW

We edit the material and you review it. We make any changes you want before launch: nothing goes live without your sign-off.

THE CRM, LIVE

We give you access to a CRM where leads come in on their own, with an email alert. Your reception follows up and we fill in the results.

LiveIllustrative example
New2

Nuria S.

Invisalign

Instagram Ads · 6·· ··· ·73 · 10:52

New lead

Diego L.

Invisible orthodontics

Instagram Ads · 6·· ··· ·41 · 11:03

New lead
Contacted1

Javier P.

Check-up & clean

Instagram Ads · 6·· ··· ·09 · 10:45

Contacted
Booked1

Marta G.

Teeth whitening

Instagram Ads · 6·· ··· ·52 · 10:38

Appt: Tue 12:30Booked
Presented1

Carlos R.

Dental implant

Instagram Ads · 6·· ··· ·17 · 10:31

Appt: Mon 10:00Plan presented

OPTIMISATION

Your consultant watches which part of the funnel needs reinforcing and adjusts the protocols campaign after campaign. The goal: every ad working harder than the last.

WHAT'S INCLUDED

WHAT THE SERVICE INCLUDES

  • A patient acquisition strategy tailored to your area and your treatments
  • Full creation and management of Instagram and Facebook Ads campaigns
  • Design of ad creatives, videos and copy
  • Patient acquisition and qualification funnels
  • CRM with every lead in real time and full traceability
  • Direct follow-up through a shared WhatsApp group between our team and your clinic's
  • Call and first-visit protocols for your front desk
  • A clear monthly report: investment, visits and returns
  • Exclusivity in your area: we never work with your competitors

FAQ

FREQUENT QUESTIONS

How long until I see results from advertising?

Campaigns generate leads practically from day one: as soon as the ads go live, the first contacts start landing in your CRM. Those contacts turn into first visits within the first few weeks. It's the service with the fastest return of everything we offer: from the first month you'll have a constant, predictable flow of first visits.

Which treatments work best in campaigns?

It depends on your area and your competition, but the ideal setup is several campaigns running in parallel: some to attract high-ticket patients (implantology, clear aligners, cosmetic dentistry, veneers...) and others to drive volume of first visits (whitening, air polishing, cleanings...). In the initial analysis we'll recommend the right mix to start with, based on your area, your team and your profitability per treatment.

How much do I need to invest in advertising?

It depends on your area and on how many first visits you want per month. We define a prudent initial budget together, measure the real cost per visit and scale only when the numbers justify it. You always know what goes in and what comes out.

Are the leads high quality, or just curious people?

Our funnels are designed precisely to filter out the curious: we ask qualification questions and craft the message to attract patients with a real need. And just as important: with well-defined clinic protocols, even the curious end up becoming patients. That is why, on top of filtering, we give you proven protocols and train your team to turn every contact into a visit that shows up.

Do I need a website to run campaigns?

No. Our funnels run on dedicated campaign pages, independent from your website. That said, a strong digital presence multiplies trust — which is why many clinics combine ads with social media and SEO in the 360 Pack.

A FULL SCHEDULE FROM THE VERY FIRST MONTH

Tell us which treatments you want to push and we'll prepare a free analysis of your area, no strings attached.

GET YOUR FREE CLINIC ANALYSIS