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CASE STUDIES

CLINICS ALREADY FILLING THEIR AGENDAS

There is no magic formula behind these cases: there are hours of dedication, listening and teamwork. We get involved in every clinic as if it were our own — these are some of the results.

DIGITAL LEADERSHIP

PROPDENTAL

BARCELONA

Consolidating the digital leadership of a reference group in one of the most competitive markets in Spain. A comprehensive acquisition and positioning strategy to sustain a constant flow of first visits across several clinics at once.

  • Constant flow of first visits
  • Leading position in Barcelona
  • Coordinated multi-channel strategy
Propdental clinic storefronts in Barcelona and Badalona, with the group's signage and waiting room
FULL AGENDA

MALMO DENTAL CLINIC

MOSTOLES, MADRID

A family clinic that depended on word of mouth and needed predictability. With first-visit campaigns and social media management, its agenda now fills regularly with the treatments that bring the clinic most value.

  • Predictable first visits every month
  • A consolidated social media profile
  • Growth beyond word of mouth
Malmö Dental Clinic: the clinic front, surgery in progress and 3D implant planning
STRATEGIC PARTNERSHIP

DENTAL PRO

SPAIN

More than a campaign: a long-term strategic partnership. We work on acquisition, brand and internal processes to sustain controlled growth year after year, with the clinic team trained in every protocol.

  • Sustained year-on-year growth
  • Team trained in closing protocols
  • Marketing and clinic aligned
Clinics managed alongside Dental Pro: Klinnn, Azpeitia Dental Clinic and the Ridere team
CLINIC GROUP

ALISIO GROUP

SPAIN

Coordinated marketing for an expanding group: one brand, different areas and goals per clinic. Campaigns segmented by location and treatment, with the overview a group needs to grow in an orderly way.

  • Campaigns segmented per clinic
  • Unified brand image
  • Expansion driven by data, not intuition
Alisio Group clinics: the Ikigai Dental team, Zyra Dental and Yébenes Dental

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DIGITAL LEADERSHIP

PROPDENTAL

BARCELONA

Propdental clinic storefronts in Barcelona and Badalona, with the group's signage and waiting room

Propdental, led by Darío Vieira, is the benchmark of dentistry in Barcelona: 8 centres and more than 100,000 patients treated. We have been by their side for over 4 years as a strategic partner, solving the hardest challenge in the sector: keeping acquisition constant and qualified across all 8 sites at once.

THE CHALLENGE

Full diaries across 8 clinics at once

With a network of 8 centres, one-off campaigns are useless: they needed a system able to feed every diary at the same time and remove the slow days.

Profitability per treatment

Not just volume: dedicated funnels for implants, orthodontics and cosmetic dentistry, modulating patient intake towards whichever specialty is most profitable at each moment.

Being the first choice in Barcelona

Raising SEO and brand positioning so that, when patients think quality and technology, they think Propdental.

Multi-site coordination

Syncing marketing with the commercial leads of all 8 centres and adapting investment to the operational reality of each clinic.

THE PATH

  1. Monthly strategic planning

    Monthly audits with management: revenue goals per centre and tactical decisions on which treatments to push.

  2. High-conversion funnels

    Campaigns segmented by specialty, with dedicated copy and video that filter out the curious and capture patients with real intent.

  3. Optimised budget (ROI)

    Ad spend follows the sector's seasonality: we ride the natural peaks in demand and protect profitability in the slower months.

  4. A consolidated local brand

    Branding campaigns that have made Propdental an institution in Barcelona: prior authority makes every close easier.

RESULTS

€15-30,000Average monthly revenue per centre
+4 yearsOf uninterrupted collaboration
8 clinicsGrowing on the same system at once

More than their agency, we are Propdental's expansion department: four years of consistency and results in the most competitive market in Spain.

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FULL AGENDA

MALMO DENTAL CLINIC

MOSTOLES, MADRID

Malmö Dental Clinic: the clinic front, surgery in progress and 3D implant planning

Malmö Clinic runs on technology well above average: digital anaesthesia, an in-house lab, 3D scanners and Dental Monitoring. What it lacked was a digital acquisition system to match. To prove ours before they invested in it, we started with a 15-day pilot focused on invisible orthodontics.

THE CHALLENGE

A digital footprint to match

Their technological excellence was invisible online: the digital image had to be brought up to the level of the equipment.

Invisible orthodontics patients

Going beyond the generalist patient to attract specific high-value profiles — something generic advertising cannot filter.

A CRM to nurture the undecided

Automating educational content and real cases for patients who ask for information but do not book straight away.

Protocols for the front desk

Giving a team with exceptional people skills specific protocols for the digital patient, driving attendance to the assessment visit.

THE PATH

  1. A strategy by patient profile

    Three angles at once: the busy executive (remote check-ups with Dental Monitoring), the cosmetic adult and children’s orthodontics.

  2. Filming at the clinic

    Videos showing their real advantages — integrated lab, pain-free technology — so Móstoles could see it has an elite clinic next door.

  3. Qualified leads and email sequences

    Forms that filter real interest before the call, plus automated emails with testimonials that reinforce trust.

  4. Team training

    Front-desk coaching in persuasive communication: conveying value and the desire to come in for the first visit.

RESULTS

68 leadsQualified for invisible orthodontics in 15 days
+20,000Local reach impressions
3 salesInvisible orthodontics treatments started

In just 15 days we proved that Malmö's technology plus our acquisition system closes high-value treatments straight from Instagram and Google.

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STRATEGIC PARTNERSHIP

DENTAL PRO

SPAIN

Clinics managed alongside Dental Pro: Klinnn, Azpeitia Dental Clinic and the Ridere team

Carlos Cuevas, Dental Pro consultant and clinic owner, tried our system in his own clinics. The results convinced Ricardo Hernández, CEO of the #1 management consultancy in Spanish dentistry, and we launched a pilot at Ridere Clinic (Alicante): €50,000 billed in the first month on implants alone. Today our acquisition system runs in more than 40 clinics managed by Dental Pro.

THE CHALLENGE

Predictable acquisition

Turning patient intake into a controllable metric, month after month, free from natural market fluctuation.

High-value patients

Not just filling the diary: filtering digitally to attract implant and orthodontic cases and raise the average ticket.

Breaking the word-of-mouth ceiling

Activating direct acquisition channels to stop depending on referrals and physical location.

Real digital authority

Aligning each clinic's internal excellence with its footprint on Google and social media.

THE PATH

  1. Strategy meeting and audit

    With the owner: most profitable treatments, local competitor analysis, and a short, mid and long-term plan — no price wars.

  2. Professional filming at every clinic

    No stock footage: pieces filmed at the clinic and treatment-specific copy, from smile design to implants.

  3. Acquisition with an integrated CRM

    50 to 100 opportunities per campaign and treatment, a CRM linked to Dental Pro's, and phone pre-sales training for reception.

  4. Local SEO and social media

    With the flow active, we solidify: dominating Google and professionalising social profiles to build trust before the first visit.

  5. Data-driven optimisation

    Weekly KPIs to adjust bids, creatives and scripts in real time, protecting the efficiency of the investment.

  6. A seasonal calendar

    We never sell the same thing all year: high-value sprints from January to May, cosmetic demand in June and December.

RESULTS

20-40New high-value patients per month
+40 clinicsManaged under this partnership
€18-35,000Additional monthly revenue per clinic

The ideal scenario: dentists focused on their specialty, running a profitable business with patient intake guaranteed by system.

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CLINIC GROUP

ALISIO GROUP

SPAIN

Alisio Group clinics: the Ikigai Dental team, Zyra Dental and Yébenes Dental

The group's management wanted to go beyond traditional practice management: acquiring family clinics (Llévenes, Ikigai, Zira) and raising them to a standard of excellence. We turned that expansion plan into a replicable system that takes every newly acquired centre to its revenue ceiling.

THE CHALLENGE

Scaling without uncertainty

Every acquired clinic had to be profitable from month one, on a standardised, replicable system.

Consistent profitability

The target: €25,000-30,000 per month per treatment room in every centre of the group.

Dependence on the neighbourhood

The clinics lived off local walk-ins and word of mouth — a flow that caps growth.

A state-of-the-art digital presence

Social media, a solid position on Google and automated acquisition campaigns at every centre.

THE PATH

  1. Pilot model at Llévenes

    A full rebrand and digital infrastructure (web + SEO) as the quality standard to replicate across the next acquisitions.

  2. Training before marketing

    High-ticket pre-sales and sales protocols before opening the lead tap: the team ready for the volume.

  3. A multi-treatment matrix

    Volume campaigns for general dentistry and high-profitability campaigns for specialties, filling every area of the clinic.

  4. A solid digital presence

    Professional Instagram with videos of the dentists, strong websites per centre and cinematic video per specialty.

  5. Weekly KPIs

    ROI, conversion, cost per lead and revenue per centre, reviewed every week with the group for continuous optimisation.

  6. A centralised call centre

    An in-house team filters, qualifies and books for every site: zero missed calls and higher first-visit attendance.

RESULTS

+€500,000Accumulated revenue generated
20-50New patients per month per clinic
3 clinicsIn the group growing on the same system

The group no longer just buys clinics: it buys future profitability, with predictable acquisition and a call centre that runs like clockwork.

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